![]() To rank Lame as the most influential creator, Forbes said it used data on the earnings, follower counts, engagement rates and entrepreneurial activities of thousands of internet personalities with the help of creator marketing firm Influential. ![]() But I continued to make videos because that’s what I like doing, even though no one was watching them," he told Forbes. “When I started making videos, people told me to get a proper job. He has since gained over 160 million followers on his TikTok with 2.4 million likes. The Italian influencer became more popular during the Covid-19 pandemic period when he would mimic and mock other people, and show the simplest way to do his tasks. I’ve never worked with an alcohol company, cigarettes or anything that’s bad for you because a lot of kids follow me," he said. The 23-year-old also told Forbes that the brands he is working with must fit his family and friends, this excludes alcohol, cigarettes and any product bad for human consumption. He also told Forbes that for every post he makes on his TikTok and Instagram, he earns a total of $750,000 (Sh110,000,000)įorbes reported that Lame has worked with brands such as Hugo Boss, Binance and Middle East bank QNB, Fortnite among other partnerships. This the company attributed to the endorsement that the influencer has had since his breakthrough. ![]() The magazine approximated Lame's income to be at $16.5 million (Sh2.4 billion) as of June 2022. TikTok sensation Khaby Lame who has been entertaining his followers without speaking a word has been named the most influential creator by Forbes.
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